Pepsi Zero Sugar Canada Super Bowl

Pepsi Zero Sugar Canada

The Super Bowl just wouldn’t be the same without the delicious food and drink fans enjoy while watching the game. Pepsi wanted to take advantage of its sponsorship with the NFL and the upcoming Super Bowl to position itself as the ultimate game-day beverage. The brand sought an easy and efficient way for users to […]

Gatorade College Football Activations 2021

Gatorade instant win game

Few times are more exciting than the start of college football! With school back in session, Fall in the air, and fans back in the stands, the 2021 season looked to mark an amazing return of the tradition. Gatorade, a brand synonymous with college sports, especially Football, wanted to develop a consumer promotion that amplifies […]

Pepsico PepCoin


Identifying Pepsico’s Purpose The first step we take in any successful promotional campaign is to work with our clients to identify their purpose. Why are they running a promotional campaign in the first place? What is their primary goal and how can we help them achieve it? Working closely with the Pepsico team, it became […]

Blue Bunny Summer of Funlightenment

Blue Bunny Case Study Awards

Blue Bunny’s Largest Media Campaign.. Ever Looking to raise spirits and drum up some excitement for their brand, Blue Bunny sought to turn COVID-19’s “second summer” into a season-long party! It was time for a summer of funlightenment! For this experience to be a success, it required three equally epic promotions. MRi’s experts got to […]

Credit One Bank Summer Slam Sweepstakes


Summer Slam Sweepstakes Credit One Bank loves rewarding new and existing card members with exciting offers and incentives. This summer, Credit One Bank partnered with World Wrestling Entertainment (WWE) to debut the brand new WWE Champion Credit Card! Using our consultative approach and Consumer Connect, MRi identified the promotion’s unique purpose for Credit One Bank. […]

100 Days of Baja


MTN DEW is an expert at giving its consumers fun summer experiences, and tying its campaigns into a comprehensive theme. Summer 2021 was no different with MTN DEW’s 100 Days of Baja! MTN DEW Baja Blast launched two new limited-time offer (LTO) flavors, sure to drum up some summer excitement: Baja Punch & Baja Flash. […]

Pepsi Hockey’s Back Contest

A Pandemic Promotional Marketing Campaign Thanks to its powerful brand image and consistency, Pepsi has cemented itself as the drink of the summer. In fact, fans know that Pepsi and summer fun go together like hockey and ice! Using our consultative approach and Consumer Connect platform, our experts identified this promotion’s unique purpose. Pepsi needed […]

Credit One Bank Go Paperless, Get Paid Program

MRi’s experts worked with Credit One Bank to develop the perfect promotion, from strategy to prizing. A layered sweepstakes was the best solution. To excite consumers, the sweepstakes included 5 drawings each month of the program (15 winners total) for $500 each and one grand prize drawing at the end of the promotion for $10,000! […]

Quaker Chewy Dipps Llama Rama Offer Program

llama rama chewy dipps program

MRi to work developing a promotion to meet the challenges the Quaker Chewy Dipps Llama Rama campaign faced, and an offer program was the perfect answer. With an offer program, our experts knew Chewy Dipps could increase sales for their Llama Rama granola bars by using our OCR receipt Scanning Technology in combination with an […]

Zuru Bunch o Balloons Splash for a Chance to Win

Zuru Bunch O Balloons Thumbnail

With the uniqueness and innovation of the self-tying Bunch-O-Balloons product, we knew customers would want a promotion just as game-changing and fun. Simply put, we had to bring our “A-game.” No problem. We always do.  Dubbed “Splash for a Chance to Win”, we created a purpose-driven in-pack sweepstakes plus an instant win game. Since we […]