What Is a Premium Loyalty Program?

What is a premium loyalty program?

The savvy brand marketer you are, surely you’re well aware of customer loyalty programs and why your brand might want to execute one. Of course, you already know that loyalty programs nurture your customers, meet their evolving needs, and foster greater customer loyalty. But, have you considered the benefits of a premium loyalty program for […]

Loyalty Marketing: Surefire Ways to Attract and Delight Loyal Customers

Loyalty Marketing: Surefire Ways to Attract and Delight Loyal Customers

Consider how many businesses you buy from on a regular basis. How do they get you to come back? Loyalty marketing, marketing campaigns created specifically to foster brand loyalty, reward customers with perks and prizes to attract and delight loyal customers.  ​​In this digital age, you can’t keep your customers unless you give them a […]

From Tokens to Apps: The Evolution of Customer Loyalty Programs

From Tokens to Apps: The Evolution of Customer Loyalty Programs

The evolution of customer loyalty is a long and storied history. Customer loyalty has been a popular term in recent decades, and for good reason; “Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining existing ones, and increasing customer retention rates by just 5% increases profits by 25-95%” – […]