How to Run a Social Media Giveaway

Interested in running a social media giveaway? A proven strategy to increase engagement, gain new followers, drive traffic (to your site or store), and plenty more, social media giveaways are both an exciting and effective way to reach your marketing goals.  Though they may seem simple to an outsider, behind the scenes, a social media […]

Black Friday 2022 Results

It’s no secret that 2022 has presented some “interesting” challenges for brands and retailers. On the heels of a historic economic rebound following the pandemic, we were quickly met with yet another macroeconomic downturn. Fueled by a number of global and domestic factors: supply chain issues, the war in Ukraine, political unrest, and record high […]

Using Promotional Marketing To Understand Consumer Behavior

Imagine if you could just tell exactly what your consumers will do and when they’ll do it. Think of all the things your brand can do with that information. Things like sending more targeted outreach, offering more relevant suggestions, and sending the right message at the right time. As a marketer, understanding how and, more […]

How to Measure Customer Loyalty

Customer loyalty, defined as the ongoing emotional relationship between a brand and its consumers, according to Oracle, is the gold standard for consumer engagement. Of course, brands crave loyal consumers, who’re sure to buy from them, and consumers seek emotional connections and meaningful interactions with the brands they pick. It’s easy to see then just […]

How to Collect Your Brand’s Zero-Party Data

In an ever-evolving digital world, the data landscape serving as a foundation for most marketers is, at best, rocky. At worst, it’s a confusing smorgasbord of different laws and regulations, competing consumer preferences and expectations, and changing technology. On top of that, many businesses sit on a gold mine of data and insights, they just […]

2022 Marketing Trends and Predictions

Happy New Year! If you’re certain it’s a new year, but not totally sure exactly what year it is, you’re in good company. It goes without saying that these last two years have been.. weird. With seemingly everything else on your plates right now, we figured we’d help you cross at least one item off […]

Best Practices for Creating Successful Promotional Websites

Does your brand prioritize the development of its promotional websites? 85% of Americans spend time online every single day, with an astounding 31% claiming they’re online “almost constantly,” according to a recent study from the Pew Research Center. As we spend more and more time on our smartphones and various other connected devices (think things […]