Here are 5 Signs That You’ve Just Run a Great Promotional Campaign

Here are 5 Signs That You've Just Run a Great Promotional Campaign

Have you ever wondered the best ways to know if your promotional campaign was a success? There are many ways to evaluate the effectiveness of your promotional campaign, in this article we will discuss 5 signs that you’ve just run a great promotional campaign.

Sales

Perhaps the most obvious sign that your promotion was a success, is the increase in sales. While promotions that involve specific products, like on-pack promotions, typically see a more direct sales boost as a result of the promotion, other campaigns involving the brand as a whole can still see an uptick in sales due to the success of their promotion as well. A successful campaign can reach an audience greater than your customers, and that new audience can become customers of your brand if your promotion is a hit with them.

Website Impressions

Another good metric for measuring the success of your promotional campaign is website impressions. Many promotional campaigns are accompanied by a promotional microsite, where consumers can learn about the campaign and, in most cases, enter the promotion on the site. A high volume of impressions on your microsite is a good indication that your program is a success, especially if the impressions correlate with the number of entries. While microsite impressions are a good sign, your brand website impressions can be an even more meaningful indicator that your promotion was a success. An increase in impressions on your brand website during your campaign is a signal that your promotion attracted visitors enough to want to learn more about your brand.

Social Media Follows

If your company has a presence on social media, you might see an increase in follows and engagement during and after your promotional campaign. This is a sign that your promotion did well. Similarly to website impressions, an increase in followers on social media as a result of your promotional campaign means that consumers searched out your brand and wanted to learn more AND keep up to date on your brand.

Customer Feedback

A more direct sign that your promotional campaign is a success is the ‘buzz’ that surrounds your promotion. If your followers and customers are like crickets during your promotion, it might be a sign that you have areas of improvement. On the flip side, if there is a lot of positive buzz surrounding your promotional campaign that is a fantastic sign your promotion is a success.

Promotional Campaign Goals

Above all else, the best sign that your promotion was a great success is to measure the results against your campaign goals. Were your goals met? Or even better, exceeded? If you didn’t have any goals set for your campaign before it started, consider consulting our IDEA process, where you can set your promotion up for success with a proven 4-step method that builds on itself promotion after promotion. We start with identifying your promotion’s purpose: what are your challenges and how do we solve them purposefully with a promotion? Contact our experts if you’re interested in learning more.

Your Brand’s Promotional Campaign

With these five signs, we hope you feel more equipped to analyze your promotion’s success and build on it for your next promotion. If you are interested in learning more about promotional marketing, check out our insights page!

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Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.

Overview

The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com