Promotional Marketing Do’s and Don’ts

Promotional Marketing Do's and Don'ts

Brands of all shapes and sizes can (and should!) run marketing promotions. Whether it’s a sweepstakes, instant win game, contest, or some combination of different promotions, promotional marketing campagins can be extremely effective at accomplishing a number of marketing goals.
As experts in the promotional marketing field for over 25 years, our experienced team has laid out the best “Do’s” and “Don’ts” for creating a successful marketing promotion for your brand.

DO: Choose the right marketing promotion to cater to your goals

As mentioned above, there are so many different types of marketing promotions, and each has their own distinct advantages. Don’t just run a giveaway promotion because it’s all you know; Do your research. Perhaps a giveaway will end up being the best marketing promotion to meet your needs, but make an informed choice before investing in a marketing promotion. View our promotions page for more information on the different types of marketing promotions you can run. 

DON’T: Skimp on the prizing for your marketing promotion

Prizing is in many cases THE most important aspect of your marketing promotion. A prize can excite consumers and give them the incentive to participate. Because of this, prizing can become key to creating effective advertising for your marketing promotion. Check out our blog post for important considerations to make before choosing a promotional reward. 

DO: Be unique and get creative with your marketing promotion

With so many different types of marketing promotions, there are boundless opportunities to create a unique program. With various aspects to a promotion, there are numerous places to add a dash of creative spark. For example, you can get creative with the prizing, the entry method, the theme, and so much more. Promotions are a tool for brands to reach consumers in a creative and engaging way, so avoid the mistake of a cookie-cutter marketing promotion and make your program stand out. If you’re looking for inspiration, check out our creative sweepstakes tips or instant win game ideas. 

DON’T: ignore the power of advertising

Like with most aspects of marketing, advertising is important. You could have the greatest marketing promotion known to mankind, but without getting the word out no one will know. Having high participation in your marketing promotion can be really important to achieving your goals and gathering valuable data. Ways brands can advertise include on packaging, billboards, social media, google advertising, and more. 

DO: Follow all marketing promotion law

There are many laws regarding marketing promotions because a promotion done wrong can become an illegal lottery. It’s crucial to make sure your official rules for your promotion are done by a professional to avoid any legal repercussions. For a breakdown of contests and sweepstakes laws by state, check out our useful guide. For help on running a legal promotion, contact our experts today. 

DON’T: Let the data from your marketing promotion results go to waste

The data gathered from a promotion is vital to helping brands better understand their consumers. At Marketing Resources, we understand the value of data when it comes to promotions. As part of our four step IDEA process, we analyze a promotion’s data in real time and post-promotion so brands can have all the information they need to create their next successful promotion. Learn more about our IDEA process here


Equipped with our “Do’s” and “Don’ts” of promotional marketing, we hope you are more confident as you plan your next promotion. Contact our experts today for a free consultation to help your next promotion become a huge success. Interested in learning more about all things promotional marketing? Check out our insights page for weekly blog updates. 

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Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to