The Rise of the Retail Media Network

As a marketer, you know accurate consumer data is like gold to your business. It opens up a world of knowledge that allows your brand to more effectively market your products or services to your target audience.  We’ve enjoyed relatively unregulated access to our consumers’ online behavior over the last decade or so with third-party […]

Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation

So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them.  But, […]

2022 Marketing Trends and Predictions

Happy New Year! If you’re certain it’s a new year, but not totally sure exactly what year it is, you’re in good company. It goes without saying that these last two years have been.. weird. With seemingly everything else on your plates right now, we figured we’d help you cross at least one item off […]

Our Top 5 Contests From the Past 25 Years

As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. This time, we’re looking back on our top 5 contests through the years. The […]