Loyalty Program Administration: Our Recipe for Long-Term Engagement

loyalty program administration

Brands looking to drive long-term customer engagement, drive revenue, and control critical elements of their buyer’s behavior turn to loyalty programs.  An excellent tool at your disposal, developing a loyalty program seems like a no-brainer for most brands. However, the development and launch of your brand’s campaign is only half the battle (and no easy […]

Planning Your Brand’s Sweepstakes

Planning Your Brand's Sweepstakes

So, you’re interested in planning your brand’s sweepstakes campaign. Who wouldn’t be? Arguably the most recognizable type of promotional marketing campaign, a targeted sweepstakes campaign can have a massive impact on your brand’s marketing. Effective at generating leads, exciting new and current customers, increasing brand awareness, and, pretty much anything else your team needs, sweepstakes […]

How to Measure Customer Loyalty

how to measure customer loyalty

Customer loyalty, defined as the ongoing emotional relationship between a brand and its consumers, according to Oracle, is the gold standard for consumer engagement. Of course, brands crave loyal consumers, who’re sure to buy from them, and consumers seek emotional connections and meaningful interactions with the brands they pick. It’s easy to see then just […]

Grow your Email List with a Sweepstakes

Grow Email List

Email is a particularly effective marketing channel utilized by almost 90% of all marketers in 2021 (Oberlo.com).  A tool to share your brand message, connect with consumers, nurture leads and convert them into customers, email is every marketer’s secret weapon. Their email database is the engine keeping everything running.  Without a constant flow of inbound […]

How to Give Your Promotion a Voice (Literally): A Guide to Voice-Activated Promotions

Voice-Activated Promotions

“Alexa, enter me in the daily giveaway” Cool, right? Smart speakers and voice activation are hot right now. You can’t talk about the future of marketing without someone mentioning alexa or google home. However, voice-activated promotions in promotional marketing tends to get overlooked. Voice-activated promotions can be another way to complete a frictionless experience for […]