Loyalty Program Administration: Our Recipe for Long-Term Engagement

Brands looking to drive long-term customer engagement, drive revenue, and control critical elements of their buyer’s behavior turn to loyalty programs. An excellent tool at your disposal, developing a loyalty program seems like a no-brainer for most brands. However, the development and launch of your brand’s campaign is only half the battle (and no easy […]
How to Measure Customer Loyalty
Customer loyalty, defined as the ongoing emotional relationship between a brand and its consumers, according to Oracle, is the gold standard for consumer engagement. Of course, brands crave loyal consumers, who’re sure to buy from them, and consumers seek emotional connections and meaningful interactions with the brands they pick. It’s easy to see then just […]