What Is a Premium Loyalty Program?

The savvy brand marketer you are, surely you’re well aware of customer loyalty programs and why your brand might want to execute one. Of course, you already know that loyalty programs nurture your customers, meet their evolving needs, and foster greater customer loyalty. But, have you considered the benefits of a premium loyalty program for […]

Our Top 5 Loyalty Programs from the Past 25 Years

As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable loyalty programs from our history. The criteria for the following promotions in our “Top Five” list below range […]