Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation

Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation

So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them.  But, […]

Effective Purchase Validation Methods for Your Brand’s ROI

Purchase Validation Methods

What’s the one question that all marketers struggle to answer? “What’s the ROI?” Or, basically, “how does this impact our brand’s bottom line?” We’ve all heard it before and, trust us, it’s enough to send a few shivers down your spine. Sometimes, pointing to ROI can be difficult or even impossible. At the end of […]

Grow your Email List with a Sweepstakes

Grow Email List

Email is a particularly effective marketing channel utilized by almost 90% of all marketers in 2021 (Oberlo.com).  A tool to share your brand message, connect with consumers, nurture leads and convert them into customers, email is every marketer’s secret weapon. Their email database is the engine keeping everything running.  Without a constant flow of inbound […]

2022 Marketing Trends and Predictions

2022 Marketing Trends and Predictions

Happy New Year! If you’re certain it’s a new year, but not totally sure exactly what year it is, you’re in good company. It goes without saying that these last two years have been.. weird. With seemingly everything else on your plates right now, we figured we’d help you cross at least one item off […]