Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation
So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them. But, […]
Effective Purchase Validation Methods for Your Brand’s ROI
What’s the one question that all marketers struggle to answer? “What’s the ROI?” Or, basically, “how does this impact our brand’s bottom line?” We’ve all heard it before and, trust us, it’s enough to send a few shivers down your spine. Sometimes, pointing to ROI can be difficult or even impossible. At the end of […]
How to Increase Conversions and Improve User Experience with Customer-Centric Digital Services
There’s no denying that sales and marketing are chock-full of confusing phrases and buzzwords. An industry in constant evolution, it seems like we’re always being told of the latest trend or the hottest new tactic. However, one thing always remains certain; improving user experience and reducing friction creates an easier path to conversion. Sounds simple […]
Grow your Email List with a Sweepstakes
Email is a particularly effective marketing channel utilized by almost 90% of all marketers in 2021 (Oberlo.com). A tool to share your brand message, connect with consumers, nurture leads and convert them into customers, email is every marketer’s secret weapon. Their email database is the engine keeping everything running. Without a constant flow of inbound […]
2022 Marketing Trends and Predictions
Happy New Year! If you’re certain it’s a new year, but not totally sure exactly what year it is, you’re in good company. It goes without saying that these last two years have been.. weird. With seemingly everything else on your plates right now, we figured we’d help you cross at least one item off […]