The Rise of the Retail Media Network

As a marketer, you know accurate consumer data is like gold to your business. It opens up a world of knowledge that allows your brand to more effectively market your products or services to your target audience. We’ve enjoyed relatively unregulated access to our consumers’ online behavior over the last decade or so with third-party […]
Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation

So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them. But, […]