Unique Codes On-Pack Using MRi’s proprietary on-pack unique codes delivery system, we worked closely with the Dew, Doritos, and Rockstar teams to coordinate and generate unique codes specific to each SKU, conduct a thorough audit of the unique codes for accuracy, tailor specifically to the printing equipment for over 20 different suppliers, and securely deliver […]

Driscoll’s Children’s Book Sweepstakes

A Sofia Special Sweepstakes The holidays are a special time for families across the globe and Driscoll’s wanted to help promote happiness and sharing during this time. Recently releasing their book – A Sofia Special – Driscoll’s felt this was a great opportunity to get their book in the hands of their loyal consumers. And […]

Press Play on Summer

Pepsi was looking for a unique way to offer their consumers a chance to enter the program. They wanted to include a few of their iconic brands in Pepsi and Mountain Dew, and then also continue the momentum with their newly launched Starry flavor. Offering consumers a way to use the bottle itself as the […]

Credit One Bank Nascar Sweepstakes

Credit One Bank sought a way to boost engagement and downloads on their mobile app, encourage their cardmembers to participate in their programs, increase new cardmember sign-ups, and increase spending on their cards. Needless to say, Credit One and its team of partners surely had their work cut out for them.  Pulling from past experience, […]

Groupon Party Like a Player

Groupon Giveaway

Groupon sought an effective way to move away from only offering coupons and discounts, and focus on more premium, unique experiences that their users can’t get anywhere else. Creating a sense of exclusivity and making a huge splash for their first foray into premium events was important to Groupon, so they turned to a team […]

Pepsi Zero Sugar Canada Super Bowl

Pepsi Zero Sugar Canada

The Super Bowl just wouldn’t be the same without the delicious food and drink fans enjoy while watching the game. Pepsi wanted to take advantage of its sponsorship with the NFL and the upcoming Super Bowl to position itself as the ultimate game-day beverage. The brand sought an easy and efficient way for users to […]

Credit One Bank Summer Slam Sweepstakes


Summer Slam Sweepstakes Credit One Bank loves rewarding new and existing card members with exciting offers and incentives. This summer, Credit One Bank partnered with World Wrestling Entertainment (WWE) to debut the brand new WWE Champion Credit Card! Using our consultative approach and Consumer Connect, MRi identified the promotion’s unique purpose for Credit One Bank. […]

Pepsi Hockey’s Back Contest

A Pandemic Promotional Marketing Campaign Thanks to its powerful brand image and consistency, Pepsi has cemented itself as the drink of the summer. In fact, fans know that Pepsi and summer fun go together like hockey and ice! Using our consultative approach and Consumer Connect platform, our experts identified this promotion’s unique purpose. Pepsi needed […]