Pepsi Zero Sugar Canada Super Bowl

The Super Bowl just wouldn’t be the same without the delicious food and drink fans enjoy while watching the game. Pepsi wanted to take advantage of its sponsorship with the NFL and the upcoming Super Bowl to position itself as the ultimate game-day beverage. The brand sought an easy and efficient way for users to […]

Credit One Bank Summer Slam Sweepstakes

Summer Slam Sweepstakes Credit One Bank loves rewarding new and existing card members with exciting offers and incentives. This summer, Credit One Bank partnered with World Wrestling Entertainment (WWE) to debut the brand new WWE Champion Credit Card! Using our consultative approach and Consumer Connect, MRi identified the promotion’s unique purpose for Credit One Bank. […]

Pepsi Hockey’s Back Contest

A Pandemic Promotional Marketing Campaign Thanks to its powerful brand image and consistency, Pepsi has cemented itself as the drink of the summer. In fact, fans know that Pepsi and summer fun go together like hockey and ice! Using our consultative approach and Consumer Connect platform, our experts identified this promotion’s unique purpose. Pepsi needed […]