3 Online Sweepstakes Tips for CPG Brands

Online Sweepstakes Tips

Sweepstakes are an effective marketing tool for practically any type of brand. However, as with most marketing strategies, optimizing your campaign for the industry that you’re in comes with even more benefits and helps to maximize your returns. With this in mind, we’ve identified the top three online sweepstakes tips particularly for CPG brands. 
With over 25 years experience working with the world’s top CPG brands, like PepsiCo, we know a thing or two when it comes to CPG promotions. In this article we will breakdown our top three tips to running a successful online sweepstakes for CPG brands. 

Online Sweepstakes Tip #1: Creative Packaging

The first sweepstakes tip for CPG brands is to use packaging to your advantage. Since CPG brands have the option of creating sweepstakes advertising on the packaging itself, it can be an important route to gain online sweepstakes attention. Other advertising options, like social media ads, google ads, billboards, and even in-store displays are all great tools, but advertising for the sweepstakes on the product itself makes it that much easier for consumers to be informed about the sweepstakes and how to enter/win. 

One CPG promotion that relies heavily on packaging creative to increase engagement is the Lays Smile to Win instant win/sweepstakes promotion. In this promotion, Lays Canada created special packaging featuring smiling faces at the top of their bags and a banner with promotion information near the bottom of the bag. The smiles at the top of the packaging served an important role in grabbing consumers’ attention, with its very different look from the traditional lays packaging ensuring consumers couldn’t miss it. 

Online Sweepstakes Tip #2: Codes

The second advantage to running an online sweepstakes for CPG brands is the use of on-pack or in-pack codes. Codes have been used for decades in sweepstakes marketing. Typically seen as under the cap (UTC) codes or on game pieces (like fountain drinks at QSRs), unique codes can be a huge tool to increase program participation, sales, and data tracking for the program. By adding codes to packaging, so much more data is available for brands to use in future campaigns vs a strictly online sweepstakes entry. In unique code programs, data can be broken down by SKU, location, retailer, and so much more.  

This year, we worked with Pepsi Canada to create UTC codes for its exciting Pepsi Hockey’s Back Contest. With this instant win game/sweepstakes, Pepsi needed enticing consumer engagement that would raise awareness of their sponsorship with the NHL. The “Pepsi Hockey’s Back Contest” was the perfect promotion to bring excitement to Pepsi and NHL fans all across Canada. With UTC codes, Fans could find the on-pack codes on specially marked Pepsi products, seamlessly enter the codes on the promotion’s microsite, and have a chance at receiving an instant prize PLUS an entry to the grand prize sweepstakes.

Online Sweepstakes Tip #3: Partnerships

Our final tip for CPG online sweepstakes is to partner with another brand. Brand partnerships are very effective at increasing engagement and awareness for sweepstakes. Before partnering with a brand there is an important consideration you should make; Will that brand’s audience be interested in your brand or products? This is an important question because increasing your reach with a partnership may not be as meaningful if their audience won’t be interested in your brand. As always there are exceptions, so make sure to use your best judgment and do what is right for your brand.  

The recent DEW & Doritos Call of Duty campaign is an excellent example of how CPG brands can partner with another brand to increase their promotions success. With numerous gamers anticipating the release of Call of Duty: Black Ops Cold War, the MTN DEW and Doritos brands could engage with consumers and highlight their Activision partnership by giving fans 2XP with every code (up to 1hr each day), and a chance to win 2XP for a year with the first code entered daily. In addition, Canadian consumers have a chance to win a brand new PS5 console each day!


These three online sweepstakes tips are just a starting point for CPG brands. We hope that these three tips inspired your CPG brand to create an engaging and exciting sweepstakes for your consumer. Need help to Identify your program strategy, or with Development, Execution or Analysis? Our experts are here to discuss your Big IDEA and answer your questions.

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Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com