The Rise of the Retail Media Network

As a marketer, you know accurate consumer data is like gold to your business. It opens up a world of knowledge that allows your brand to more effectively market your products or services to your target audience.  We’ve enjoyed relatively unregulated access to our consumers’ online behavior over the last decade or so with third-party […]

How to Build Customer Loyalty in a Recession

It’s no secret that we’ve been in a bit of an economic pickle for the last several months. Teetering between “we’re entering a recession” and “what recession?” on top of some record-high inflation, it’s safe to say that brands and consumers alike are left reeling. In a time when we’re seeing historic inflation levels, reduced […]

2022 Holiday Retail Trends

Each year, right around the time the leaves begin to change color (mid-October, for those of you in warmer climates), marketers all across the world begin their own yearly ritual to prepare for the next season: the Holiday season. Rich with opportunities, like consumers willing to spend more and capturing new audiences, and challenges, like […]

Marketing During a Recession: 8 Tips to Keep Your Brand Afloat

Soaring gas prices, rising inflation, global conflict, and generally volatile markets are all brewing at the same time right now. Unfortunately, this isn’t a recipe most of us are eager to try, and economic uncertainty is impacting nearly every aspect of our lives now. Marketing during a recession likelyfinds itself last on your list of priorities. […]

Sweepstakes Acronyms and Lingo You Need to Know

Brands have been running sweepstakes to collect data, understand their consumers, generate leads, and accomplish any number of marketing objectives with us for decades, and we’ve learned a thing or two in that time. One thing’s for sure, there is no shortage of lingo and acronyms your brand needs to know. While it may seem […]