Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation

Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation

So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them.  But, […]

Loyalty Program Administration: Our Recipe for Long-Term Engagement

loyalty program administration

Brands looking to drive long-term customer engagement, drive revenue, and control critical elements of their buyer’s behavior turn to loyalty programs.  An excellent tool at your disposal, developing a loyalty program seems like a no-brainer for most brands. However, the development and launch of your brand’s campaign is only half the battle (and no easy […]

How to Collect Your Brand’s Zero-Party Data

How to collect Zero Party Data

In an ever-evolving digital world, the data landscape serving as a foundation for most marketers is, at best, rocky. At worst, it’s a confusing smorgasbord of different laws and regulations, competing consumer preferences and expectations, and changing technology. On top of that, many businesses sit on a gold mine of data and insights, they just […]

Customer Loyalty Hack: The Beauty of In-Store Promotions

In-Store Promotions

It’s easier than ever to be a consumer. Digitization has transformed our phones from just a communication device to a global market, bursting with brands, advertisements, and “add to cart” behind nearly every URL. In fact, in 2021, almost 2.2 billion people (yes, with a b. That’s two hundred thousand million people)  purchased something online, […]