Driscoll’s Berry Mobile NYC Trip Sweepstakes
Awarding a trip was a first for Driscoll’s and it was well received by their customers. As a long-time partner of Driscoll’s, MRi helped their team craft a promotional sweepstakes campaign to encourage their users to visit the site, register their information, post on Instagram and get entered into a drawing to win a trip […]
Mountain Dew: Always On Gaming 2024
On-pack Unique Code Generation, Security, Distribution, and Validation MRi’s Director of Digital Strategy and Software Development says it best when it comes to on-pack unique code programs, “Generating high volumes of unique data, without duplication, and organized into smaller segments, with formats specific to each supplier and vendor, takes careful planning and consideration…otherwise you open […]
Driscoll’s Sweetness Worth Sharing Sweepstakes
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Driscoll’s Berry Birthday Sweepstakes
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The Starry® x Walmart Free Gift Card Offer
Starry® is the newest flavor launched by PepsiCo with a crisp clear burst of lemon lime flavor. Leveraging the success from the Nitro Pepsi x Walmart program, MRi, PepsiCo, and the Walmart teams put together another digital sampling program. Digital ads were placed on walmart.com to drive consumers to an MRi developed landing page, where […]
DORITOS®, MTN DEW®, & ROCKSTAR® ENERGY DRINK XBOX Promotion
Unique Codes On-Pack Using MRi’s proprietary on-pack unique codes delivery system, we worked closely with the Dew, Doritos, and Rockstar teams to coordinate and generate unique codes specific to each SKU, conduct a thorough audit of the unique codes for accuracy, tailor specifically to the printing equipment for over 20 different suppliers, and securely deliver […]
Driscoll’s Children’s Book Sweepstakes
A Sofia Special Sweepstakes The holidays are a special time for families across the globe and Driscoll’s wanted to help promote happiness and sharing during this time. Recently releasing their book – A Sofia Special – Driscoll’s felt this was a great opportunity to get their book in the hands of their loyal consumers. And […]
Burger King and Spiderman: Across the Spider-verse
Spider-Me: Build a custom character If given the opportunity, how many people would love to be their favorite superhero? Well, maybe we can’t actually make that happen, but in this program, we offered the next best thing with the Spider-Me creator. Users who scan a QR code on Burger King Jr. meal land on this […]
Press Play on Summer
Pepsi was looking for a unique way to offer their consumers a chance to enter the program. They wanted to include a few of their iconic brands in Pepsi and Mountain Dew, and then also continue the momentum with their newly launched Starry flavor. Offering consumers a way to use the bottle itself as the […]
MTN Dew Major Melon
To promote the recent launch of their new flavor — MTN DEW MAJOR MELON — the Dew team wanted to go big! And what better way than doing something that’s never been done before, during literally the biggest event in American sports – the Super Bowl. MTN DEW wanted to “own” the conversation and share […]
