Sweepstakes vs. Contests: The Definitive Guide

Sweepstakes vs contest

Sweepstakes and Contests: Built Differently  “Sweepstakes” and “contests” are oftentimes incorrectly used interchangeably. It’s a fair mistake to make, though. Not too many people really care to differentiate between the two when there’s a prize at the end of it all, anyway. However, as the promotion administrator, understanding the difference between a contest and sweepstakes […]

5 Tips to Turn Your Consumer Data Into Actionable Insights

5 Tips to Turn Your Consumer Data Into Actionable Insights

“Actionable insights” has become such a ubiquitous phrase, at this point, it should be lumped in with other corporate jargon like “synergize,” “circle back to that next week,” and “let’s take this offline.” Its overuse has nearly stripped it of any meaning. A slick salesperson might shout until they’re blue in the face that their […]

Customer Loyalty Hack: The Beauty of In-Store Promotions

In-Store Promotions

It’s easier than ever to be a consumer. Digitization has transformed our phones from just a communication device to a global market, bursting with brands, advertisements, and “add to cart” behind nearly every URL. In fact, in 2021, almost 2.2 billion people (yes, with a b. That’s two hundred thousand million people)  purchased something online, […]

The Ever-Evolving Psychology of Brand Loyalty

The ever-evolving psychology of brand loyalty

The psychology of brand loyalty has baffled sales and marketing teams for decades. Over the years, we’ve gone from seeing headlines lauding customer loyalty as the gold standard of quality business and critical to its success, to being disregarded as a metric not even worth measuring. On one hand, we’re told that increasing customer retention […]

How to Create a Seamless Customer Loyalty Program UX

Customer Loyalty UX

You just got home. You’re excited to enter a loyalty program. After minutes of searching online (what felt like hours), you finally find how to enter. Your frustration is starting to outweigh your excitement. You discover there are 10 steps to creating an account. The customer loyalty program UX is confusing and frustrating. Do you […]

Give the People What They Want: Top Ten Promotional Marketing Prizes

Promotional Prizing

When it comes to promotional campaigns, nothing is more enticing to a consumer than the promotional marketing prizes. You could have the most unique and creative promotion, but without an exciting prize, your program will suffer. On the other hand, a great prize can make even the most simple of promotions exciting for consumers. After […]

Highly Engaging Photo Contest Tips for Consumer Brands

Highly Engaging Photo Contest Tips for Consumer Brands

Top Five Photo Contest Tips Photo contests are among the most common types of contests. Photos are engaging and they typically dont require as much effort for your consumers, when compared to a video or essay. There are many benefits to running a photo contest, the biggest of which is increased engagement and user generated […]

Here are 5 Signs That You’ve Just Run a Great Promotional Campaign

Have you ever wondered the best ways to know if your promotional campaign was a success? There are many ways to evaluate the effectiveness of your promotional campaign, in this article we will discuss 5 signs that you’ve just run a great promotional campaign. Sales Perhaps the most obvious sign that your promotion was a […]