7 Proven Tactics to Increase Your Brand’s Social Media Engagement
On the surface, social media engagement sounds simple, and everyone thinks they’re a pro. Post. Post. Post. Heck, look at some of the top comments and replies to a large brand’s recent post. Chances are, some anonymous user jumped into the comments to talk directly to the marketing “intern” who they assumed created the post. […]
Sweepstakes Marketing: Why Your Brand should Run a Promotional Sweepstakes.
Almost half of all marketers, 47%, surveyed stated that generating new traffic and leads is the “biggest marketing challenge they face.” Stay ahead of the curve and address the challenges your company is facing right now with our powerful and effective sweepstakes marketing to grow your brand. It’s no surprise that sweepstakes and promotional marketing […]
Sweepstakes vs. Contests: The Definitive Guide
Sweepstakes and Contests: Built Differently “Sweepstakes” and “contests” are oftentimes incorrectly used interchangeably. It’s a fair mistake to make, though. Not too many people really care to differentiate between the two when there’s a prize at the end of it all, anyway. However, as the promotion administrator, understanding the difference between a contest and sweepstakes […]
5 Tips to Turn Your Consumer Data Into Actionable Insights
“Actionable insights” has become such a ubiquitous phrase, at this point, it should be lumped in with other corporate jargon like “synergize,” “circle back to that next week,” and “let’s take this offline.” Its overuse has nearly stripped it of any meaning. A slick salesperson might shout until they’re blue in the face that their […]
Customer Loyalty Hack: The Beauty of In-Store Promotions
It’s easier than ever to be a consumer. Digitization has transformed our phones from just a communication device to a global market, bursting with brands, advertisements, and “add to cart” behind nearly every URL. In fact, in 2021, almost 2.2 billion people (yes, with a b. That’s two hundred thousand million people) purchased something online, […]
The Ever-Evolving Psychology of Brand Loyalty
The psychology of brand loyalty has baffled sales and marketing teams for decades. Over the years, we’ve gone from seeing headlines lauding customer loyalty as the gold standard of quality business and critical to its success, to being disregarded as a metric not even worth measuring. On one hand, we’re told that increasing customer retention […]
Motivate Your Consumers to Participate in Your Customer Loyalty Program with these 3 Tips
Without some form of a reward, what incentive is there for consumers to join a loyalty program? With more and more brands offering exciting and innovative rewards, you must differentiate your program in order to compete and retain loyal customers. As experts in the business, we’ve identified three key customer loyalty program tips to encourage […]
How to Create a Seamless Customer Loyalty Program UX
You just got home. You’re excited to enter a loyalty program. After minutes of searching online (what felt like hours), you finally find how to enter. Your frustration is starting to outweigh your excitement. You discover there are 10 steps to creating an account. The customer loyalty program UX is confusing and frustrating. Do you […]
How to Improve your Customer Loyalty Program by Building an Emotional Connection with Your Consumers
Simply put, consumers want more from brands in order to give them their trust and loyalty. Social issues, political issues, and even global war have been creating deeper divides between us all. In a society that’s seemingly more divisive than ever before, consumers put pressure on brands to meet their new and evolving needs. And, […]
Give the People What They Want: Top Ten Promotional Marketing Prizes
When it comes to promotional campaigns, nothing is more enticing to a consumer than the promotional marketing prizes. You could have the most unique and creative promotion, but without an exciting prize, your program will suffer. On the other hand, a great prize can make even the most simple of promotions exciting for consumers. After […]
