How to Build Customer Loyalty in a Recession
It’s no secret that we’ve been in a bit of an economic pickle for the last several months. Teetering between “we’re entering a recession” and “what recession?” on top of some record-high inflation, it’s safe to say that brands and consumers alike are left reeling. In a time when we’re seeing historic inflation levels, reduced […]
Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation
So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them. But, […]
Effective Purchase Validation Methods for Your Brand’s ROI
What’s the one question that all marketers struggle to answer? “What’s the ROI?” Or, basically, “how does this impact our brand’s bottom line?” We’ve all heard it before and, trust us, it’s enough to send a few shivers down your spine. Sometimes, pointing to ROI can be difficult or even impossible. At the end of […]
Planning Your Brand’s Sweepstakes
So, you’re interested in planning your brand’s sweepstakes campaign. Who wouldn’t be? Arguably the most recognizable type of promotional marketing campaign, a targeted sweepstakes campaign can have a massive impact on your brand’s marketing. Effective at generating leads, exciting new and current customers, increasing brand awareness, and, pretty much anything else your team needs, sweepstakes […]
Back-To-School Marketing: Consumers Crave Promotional Campaigns
Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their loyal fans, now is the time to develop an effective strategy to get the most of it. Of course, in response to the pandemic, global conflict, and a shaky economy, […]
Use Exclusive Offers to Improve Promotional Campaign Performance
As we usher in a new era of the internet and its capabilities, consumers are increasingly demanding more from brands. Whether it’s personalized outreach, more targeted ads and suggested products, or more effective automation (to name just a few), brands must adapt to remain competitive. Exclusive offers like limited-time or customized products or specific rebates […]
Promotional Marketing Do’s and Don’ts
Recently, we surveyed over 500 marketing professionals to better understand how their brands utilize promotional marketing campaigns. We found, among other things, that over 71% of brands plan to execute a promotional campaign of some sort within the next 12 months. The results are clear: brands of all shapes and sizes can (and should!) run […]
Top 3 CPG Sweepstakes Tips To Run an Exciting Promotional Campaign
Consumer product goods (CPG) brands do not have it “easy” by any means. The industry is responsible for $2 trillion of the American GDP. There are thousands upon thousands of products lining the shelves of stores across America. And, worst of all, consumers are increasingly less brand loyal with each year. With thousands to compete […]
7 Proven Tactics to Increase Your Brand’s Social Media Engagement
On the surface, social media engagement sounds simple, and everyone thinks they’re a pro. Post. Post. Post. Heck, look at some of the top comments and replies to a large brand’s recent post. Chances are, some anonymous user jumped into the comments to talk directly to the marketing “intern” who they assumed created the post. […]
Sweepstakes Marketing: Why Your Brand should Run a Promotional Sweepstakes.
Almost half of all marketers, 47%, surveyed stated that generating new traffic and leads is the “biggest marketing challenge they face.” Stay ahead of the curve and address the challenges your company is facing right now with our powerful and effective sweepstakes marketing to grow your brand. It’s no surprise that sweepstakes and promotional marketing […]
