Back-To-School Marketing: Consumers Crave Promotional Campaigns
Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their loyal fans, now is the time to develop an effective strategy to get the most of it. Of course, in response to the pandemic, global conflict, and a shaky economy, […]
Use Exclusive Offers to Improve Promotional Campaign Performance
As we usher in a new era of the internet and its capabilities, consumers are increasingly demanding more from brands. Whether it’s personalized outreach, more targeted ads and suggested products, or more effective automation (to name just a few), brands must adapt to remain competitive. Exclusive offers like limited-time or customized products or specific rebates […]
Promotional Marketing Do’s and Don’ts
Recently, we surveyed over 500 marketing professionals to better understand how their brands utilize promotional marketing campaigns. We found, among other things, that over 71% of brands plan to execute a promotional campaign of some sort within the next 12 months. The results are clear: brands of all shapes and sizes can (and should!) run […]
Top 3 CPG Sweepstakes Tips To Run an Exciting Promotional Campaign
Consumer product goods (CPG) brands do not have it “easy” by any means. The industry is responsible for $2 trillion of the American GDP. There are thousands upon thousands of products lining the shelves of stores across America. And, worst of all, consumers are increasingly less brand loyal with each year. With thousands to compete […]
7 Proven Tactics to Increase Your Brand’s Social Media Engagement
On the surface, social media engagement sounds simple, and everyone thinks they’re a pro. Post. Post. Post. Heck, look at some of the top comments and replies to a large brand’s recent post. Chances are, some anonymous user jumped into the comments to talk directly to the marketing “intern” who they assumed created the post. […]
Sweepstakes Marketing: Why Your Brand should Run a Promotional Sweepstakes.
Almost half of all marketers, 47%, surveyed stated that generating new traffic and leads is the “biggest marketing challenge they face.” Stay ahead of the curve and address the challenges your company is facing right now with our powerful and effective sweepstakes marketing to grow your brand. It’s no surprise that sweepstakes and promotional marketing […]
Sweepstakes vs. Contests: The Definitive Guide
Sweepstakes and Contests: Built Differently “Sweepstakes” and “contests” are oftentimes incorrectly used interchangeably. It’s a fair mistake to make, though. Not too many people really care to differentiate between the two when there’s a prize at the end of it all, anyway. However, as the promotion administrator, understanding the difference between a contest and sweepstakes […]
5 Tips to Turn Your Consumer Data Into Actionable Insights
“Actionable insights” has become such a ubiquitous phrase, at this point, it should be lumped in with other corporate jargon like “synergize,” “circle back to that next week,” and “let’s take this offline.” Its overuse has nearly stripped it of any meaning. A slick salesperson might shout until they’re blue in the face that their […]
Customer Loyalty Hack: The Beauty of In-Store Promotions
It’s easier than ever to be a consumer. Digitization has transformed our phones from just a communication device to a global market, bursting with brands, advertisements, and “add to cart” behind nearly every URL. In fact, in 2021, almost 2.2 billion people (yes, with a b. That’s two hundred thousand million people) purchased something online, […]
The Ever-Evolving Psychology of Brand Loyalty
The psychology of brand loyalty has baffled sales and marketing teams for decades. Over the years, we’ve gone from seeing headlines lauding customer loyalty as the gold standard of quality business and critical to its success, to being disregarded as a metric not even worth measuring. On one hand, we’re told that increasing customer retention […]
