How the DMPEA Impacts Sweepstakes and Contests
Over the last 15 years, we’ve seen technological growth and digitization that dwarves the combined growth of the rest of history combined. Yet, despite this rapid digital transformation, the remains one age-old channel that isn’t going away anytime soon. Direct mail. While it may not be used nearly as often for personal communication, everybody still […]
How to Write Your Brand’s Social Media Giveaway Rules
Looking for how to write your brand’s social media giveaway rules? You’ve come to the right place! A social media giveaway, like a contest or a sweepstakes, is a reliable way to boost brand awareness, online engagement, and, of course, delight your loyal fans. Giveaways, or promotional campaigns, come in all shapes and sizes. Executed […]
Full-Service Contest Management: From Submission to Fulfillment
Who doesn’t love a little friendly competition? As brands search for deeper, more meaningful ways to connect with their consumers, more and more of them turn to promotional contests. It’s no wonder, considering the multitude of benefits they provide. A purpose-driven promotional contest marketing strategy can: As a full-service contest management agency with over 25 […]
How to Hire a Sweepstakes Administrator
Somewhere in between your brand’s content marketing strategy, paid marketing strategy, social media marketing strategy, and any other marketing strategy you can think of, there’s probably a gap just waiting to be filled. Your company’s promotional marketing strategy. If you’re like most marketers, running a sweepstakes, contest, or instant win game sounds like a fun […]
Best Practices for Creating Successful Promotional Websites
Does your brand prioritize the development of its promotional websites? 85% of Americans spend time online every single day, with an astounding 31% claiming they’re online “almost constantly,” according to a recent study from the Pew Research Center. As we spend more and more time on our smartphones and various other connected devices (think things […]
Motivate Your Consumers to Participate in Your Customer Loyalty Program with these 3 Tips
Without some form of a reward, what incentive is there for consumers to join a loyalty program? With more and more brands offering exciting and innovative rewards, you must differentiate your program in order to compete and retain loyal customers. As experts in the business, we’ve identified three key customer loyalty program tips to encourage […]
Enhance Your Customer Loyalty Program With Digital Services
With all the shiny new technology that exists today, there are so many opportunities to get your consumers excited about your loyalty program. Among the most popular are: augmented reality, geofencing, and voice activation. Bonus points: all of these technologies also help create a seamless experience! Augmented Reality (AR) In the last few years, Augmented […]
How to Create a Seamless Customer Loyalty Program UX
You just got home. You’re excited to enter a loyalty program. After minutes of searching online (what felt like hours), you finally find how to enter. Your frustration is starting to outweigh your excitement. You discover there are 10 steps to creating an account. The customer loyalty program UX is confusing and frustrating. Do you […]
How to Improve your Customer Loyalty Program by Building an Emotional Connection with Your Consumers
Simply put, consumers want more from brands in order to give them their trust and loyalty. Social issues, political issues, and even global war have been creating deeper divides between us all. In a society that’s seemingly more divisive than ever before, consumers put pressure on brands to meet their new and evolving needs. And, […]
Give the People What They Want: Top Ten Promotional Marketing Prizes
When it comes to promotional campaigns, nothing is more enticing to a consumer than the promotional marketing prizes. You could have the most unique and creative promotion, but without an exciting prize, your program will suffer. On the other hand, a great prize can make even the most simple of promotions exciting for consumers. After […]
