Social Media Sweepstakes Administration: Our Process for Running a Successful and Engaging Campaign
As social media continues to demand more and more of our time, brands and agencies must adapt their marketing strategies to include effective social media campaigns. Simply put, social media isn’t going anywhere, and is in fact growing more dominant than ever, with TikTok surpassing Google as the preferred search engine for Gen Z. Seriously, […]
How to Build Customer Loyalty in a Recession
It’s no secret that we’ve been in a bit of an economic pickle for the last several months. Teetering between “we’re entering a recession” and “what recession?” on top of some record-high inflation, it’s safe to say that brands and consumers alike are left reeling. In a time when we’re seeing historic inflation levels, reduced […]
Marketing Personalization: What It Is and How to Excel at It
Open up your email inbox and take a look at the subject lines. How many of them call you out by name? Almost as if you and whoever sent it are old friends, or at least, on a first-name basis. But, how many of those senders do you actually know? How many have you ever […]
Back-To-School Marketing: Consumers Crave Promotional Campaigns
Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their loyal fans, now is the time to develop an effective strategy to get the most of it. Of course, in response to the pandemic, global conflict, and a shaky economy, […]
Use Exclusive Offers to Improve Promotional Campaign Performance
As we usher in a new era of the internet and its capabilities, consumers are increasingly demanding more from brands. Whether it’s personalized outreach, more targeted ads and suggested products, or more effective automation (to name just a few), brands must adapt to remain competitive. Exclusive offers like limited-time or customized products or specific rebates […]
Sweepstakes Marketing: Why Your Brand should Run a Promotional Sweepstakes.
Almost half of all marketers, 47%, surveyed stated that generating new traffic and leads is the “biggest marketing challenge they face.” Stay ahead of the curve and address the challenges your company is facing right now with our powerful and effective sweepstakes marketing to grow your brand. It’s no surprise that sweepstakes and promotional marketing […]
Loyalty Marketing: Surefire Ways to Attract and Delight Loyal Customers
Consider how many businesses you buy from on a regular basis. How do they get you to come back? Loyalty marketing, marketing campaigns created specifically to foster brand loyalty, reward customers with perks and prizes to attract and delight loyal customers. In this digital age, you can’t keep your customers unless you give them a […]
5 Tips to Spark Your Brand’s Promotional Campaign Participation
As a marketer, the number one most common question you’ll be asked about the campaigns you run is “what’s the ROI?” It’s a fair question and one that’s probably always on your mind. Ensure your brand gets the most out of every penny spent (and you look like a hero in your annual review) by […]
How To Create Your Brand’s Winning TikTok Marketing Strategy
Whether you love it or hate it, chances are you’ve at least heard of TikTok, the latest social media platform taking the world by storm. Available in over 150 countries (more than McDonald’s, even), and with over a billion daily users, TikTok became the newest marketplace, bursting with brands duking it out for attention. Don’t […]
Our Top 5 Incentive/Rebate Programs From the Past 25 Years
As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable incentive/rebate programs from our history. The criteria for the following promotions in our “Top Five” list below range […]
