Give the People What They Want: Top Ten Promotional Marketing Prizes
When it comes to promotional campaigns, nothing is more enticing to a consumer than the promotional marketing prizes. You could have the most unique and creative promotion, but without an exciting prize, your program will suffer. On the other hand, a great prize can make even the most simple of promotions exciting for consumers. After […]
Highly Engaging Photo Contest Tips for Consumer Brands
Top Five Photo Contest Tips Photo contests are among the most common types of contests. Photos are engaging and they typically dont require as much effort for your consumers, when compared to a video or essay. There are many benefits to running a photo contest, the biggest of which is increased engagement and user generated […]
Here are 5 Signs That You’ve Just Run a Great Promotional Campaign
Have you ever wondered the best ways to know if your promotional campaign was a success? There are many ways to evaluate the effectiveness of your promotional campaign, in this article we will discuss 5 signs that you’ve just run a great promotional campaign. Sales Perhaps the most obvious sign that your promotion was a […]
Sweepstakes Official Rules Creation: Cheat Sheet
While running a sweepstakes promotion might sound straightforward, actually developing and executing a successful campaign may be harder than you think. Far more complex than a simple giveaway, a promotional sweepstakes campaign contains several high-level elements to consider. Before your sweepstakes can ever go to market, your brand must first write ironclad sweepstakes official rules. […]
3 Holiday Instant Win Game Ideas That will Have Your Customers Jumping for Joy {UPDATED for 2022}
As marketers prepare for another holiday season, it can be hard to brainstorm ways for your brand to stand out amongst the crowd when everyone is throwing their best marketing at consumers during the holidays. It’s no wonder, too. The holiday shopping season is, by far, the biggest retail season of the entire year. Now, […]
Voice Activation: A New & Exciting Frontier in Promotions Marketing
Voice activation is an untapped tool in promotional marketing. Since the first implementation of voice technology nearly a decade ago, VA tools have seen a huge rise in sales, like voice speakers Google Home or Amazon Alexa. The majority of smart speaker usage is for things like checking the weather, playing music, or asking a […]
Our Top 5 Contests From the Past 25 Years
As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of our most memorable promotions from our history. This time, we’re looking back on our top 5 contests through the years. The […]
Our Top 5 Sweepstakes From the Past 25 Years
Top 5 Sweepstakes Join us as we look back on the top 5 sweepstakes we’ve administered over the last 25 years! As part of our celebration of 25 years working with the world’s top brands to help bring exciting purpose-driven promotions to consumers around the globe, we’re taking a look back at a few of […]
SWEEPSTAKES 101
The World of Promotional Marketing Oftentimes mistakenly referred to as simply just a “sweepstakes,” the world of promotional marketing campaigns is actually far more expansive than only a sweepstakes campaign. In fact, sweepstakes, contests, promotional games, and giveaways are all effective campaigns that your brand can execute in order to support your overall marketing efforts. […]
