How AI Visual Recognition Can Enhance Your Promotional Campaign

How AI Visual Recognition Can Enhance Your Promotional Campaign

Think the latest technology trends are passing fads? Think again. According to a recent report, 53 percent of consumers think a brand’s online experiences are more important than its in-person experiences. Your digital experience is simply more impactful. Consumers not only expect online experiences, but they also want to be engaged, delighted, and impressed.  Activate […]

What is OCR? How Your Brand Can Use Optical Character Recognition.

What is OCR? How Your Brand Can Use Optical Character Recognition.

In our increasingly digital world, artificial intelligence is becoming more and more sophisticated and easing the lives of technological early adopters. Look around your office, whether home or corporate, and count the number of smart devices at your fingertips. Probably more than you’d think, right? Arguably, one of the more remarkable leaps in technology as […]

Best Practices for Creating Successful Promotional Websites

Best Practices for Creating Successful Promotional Websites

Does your brand prioritize the development of its promotional websites? 85% of Americans spend time online every single day, with an astounding 31% claiming they’re online “almost constantly,” according to a recent study from the Pew Research Center. As we spend more and more time on our smartphones and various other connected devices (think things […]

Excite your Consumers by Adding Digital Technologies to your Customer Loyalty Program

Digital Technology to Support Your Customer Loyalty Program

With all the shiny new technology that exists today, there are so many opportunities to get your consumers excited about your loyalty program. Among the most popular are: augmented reality, geofencing, and voice activation. Bonus points: all of these technologies also help create a seamless experience! Augmented Reality (AR) In the last few years,  Augmented […]

Voice Activation: A New & Exciting Frontier in Promotions Marketing

Voice Activation: A New & Exciting Frontier in Promotions Marketing

Voice activation is an untapped tool in promotional marketing. Since the first implementation of voice technology nearly a decade ago, VA tools have seen a huge rise in sales, like voice speakers Google Home or Amazon Alexa. The majority of smart speaker usage is for things like checking the weather, playing music, or asking a […]

From Tokens to Apps: The Evolution of Customer Loyalty Programs

From Tokens to Apps: The Evolution of Customer Loyalty Programs

The evolution of customer loyalty is a long and storied history. Customer loyalty has been a popular term in recent decades, and for good reason; “Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining existing ones, and increasing customer retention rates by just 5% increases profits by 25-95%” – […]

5 Ways Brands Can Adapt Their Marketing Strategy During the COVID-19 Pandemic

covid marketing strategies

Trying to navigate the best marketing strategy for your brand during this pandemic is a true challenge unlike ever before. COVID-19 has disrupted more than just our homelives, many states have stay-at-home orders in place that force nonessential storefronts to close, which can be extremely detrimental to small business owners and large brands alike. You […]

How to Give Your Promotion a Voice (Literally): A Guide to Voice-Activated Promotions

Voice-Activated Promotions

“Alexa, enter me in the daily giveaway” Cool, right? Smart speakers and voice activation are hot right now. You can’t talk about the future of marketing without someone mentioning alexa or google home. However, voice-activated promotions in promotional marketing tends to get overlooked. Voice-activated promotions can be another way to complete a frictionless experience for […]