Mobile App Development to Encourage Repeat Engagement
In today’s connected world, people spend more time online and on mobile devices than ever before. In fact, according to our own analytics, there’s at least a 50% chance you’re reading this on your phone! With so many users spending so much time on their phones, brands and companies all across the globe must adapt […]
How to Increase Conversions and Improve User Experience with Customer-Centric Digital Services
There’s no denying that sales and marketing are chock-full of confusing phrases and buzzwords. An industry in constant evolution, it seems like we’re always being told of the latest trend or the hottest new tactic. However, one thing always remains certain; improving user experience and reducing friction creates an easier path to conversion. Sounds simple […]
How AI Visual Recognition Can Enhance Your Promotional Campaign
Think the latest technology trends are passing fads? Think again. According to a recent report, 53 percent of consumers think a brand’s online experiences are more important than its in-person experiences. Your digital experience is simply more impactful. Consumers not only expect online experiences, but they also want to be engaged, delighted, and impressed. Activate […]
What is OCR? How Your Brand Can Use Optical Character Recognition.
In our increasingly digital world, artificial intelligence is becoming more and more sophisticated and easing the lives of technological early adopters. Look around your office, whether home or corporate, and count the number of smart devices at your fingertips. Probably more than you’d think, right? Arguably, one of the more remarkable leaps in technology as […]
Best Practices for Creating Successful Promotional Websites
Does your brand prioritize the development of its promotional websites? 85% of Americans spend time online every single day, with an astounding 31% claiming they’re online “almost constantly,” according to a recent study from the Pew Research Center. As we spend more and more time on our smartphones and various other connected devices (think things […]
Enhance Your Customer Loyalty Program With Digital Services
With all the shiny new technology that exists today, there are so many opportunities to get your consumers excited about your loyalty program. Among the most popular are: augmented reality, geofencing, and voice activation. Bonus points: all of these technologies also help create a seamless experience! Augmented Reality (AR) In the last few years, Augmented […]
How to Create a Seamless Customer Loyalty Program UX
You just got home. You’re excited to enter a loyalty program. After minutes of searching online (what felt like hours), you finally find how to enter. Your frustration is starting to outweigh your excitement. You discover there are 10 steps to creating an account. The customer loyalty program UX is confusing and frustrating. Do you […]
Voice Activation: A New & Exciting Frontier in Promotions Marketing
Voice activation is an untapped tool in promotional marketing. Since the first implementation of voice technology nearly a decade ago, VA tools have seen a huge rise in sales, like voice speakers Google Home or Amazon Alexa. The majority of smart speaker usage is for things like checking the weather, playing music, or asking a […]
5 Ways Brands Can Adapt Their Marketing Strategy During the COVID-19 Pandemic
Trying to navigate the best marketing strategy for your brand during this pandemic is a true challenge unlike ever before. COVID-19 has disrupted more than just our homelives, many states have stay-at-home orders in place that force nonessential storefronts to close, which can be extremely detrimental to small business owners and large brands alike. You […]
How to Give Your Promotion a Voice (Literally): A Guide to Voice-Activated Promotions
“Alexa, enter me in the daily giveaway” Cool, right? Smart speakers and voice activation are hot right now. You can’t talk about the future of marketing without someone mentioning alexa or google home. However, voice-activated promotions in promotional marketing tends to get overlooked. Voice-activated promotions can be another way to complete a frictionless experience for […]
