Sweepstakes Management Checklist: Our Step-By-Step Process

Sweepstakes Management Checklist

At Marketing Resources Inc., we’ve been leading the promotional marketing industry for nearly 30 years. Working with some of the most recognizable brands in the world, we’ve developed hundreds of campaigns, fulfilled millions of prizes, and generated billions of leads. To be honest, we’ve kind of got this whole “sweepstakes management” thing down to a […]

5 Tips to Develop Your Sweepstakes Marketing Strategy

Sweepstakes Marketing Strategy

Marketing departments always seem to run at a pace of a mile-a-minute. With so many different tactics and strategies to develop, trends to keep up with, pieces of content to create, and other departments hoping for a minute of your time, it’s always go-time. Keeping up with all of this is more than a full-time […]

Sweepstakes Marketing: Why Your Brand should Run a Promotional Sweepstakes.

Sweepstakes Marketing Strategies

Almost half of all marketers, 47%, surveyed stated that generating new traffic and leads is the “biggest marketing challenge they face.” Stay ahead of the curve and address the challenges your company is facing right now with our powerful and effective sweepstakes marketing to grow your brand.  It’s no surprise that sweepstakes and promotional marketing […]

Grow your Email List with a Sweepstakes

Grow Email List

Email is a particularly effective marketing channel utilized by almost 90% of all marketers in 2021 (Oberlo.com).  A tool to share your brand message, connect with consumers, nurture leads and convert them into customers, email is every marketer’s secret weapon. Their email database is the engine keeping everything running.  Without a constant flow of inbound […]

Sweepstakes vs. Contests: The Definitive Guide

Sweepstakes vs contest

Sweepstakes and Contests: Built Differently  “Sweepstakes” and “contests” are oftentimes incorrectly used interchangeably. It’s a fair mistake to make, though. Not too many people really care to differentiate between the two when there’s a prize at the end of it all, anyway. However, as the promotion administrator, understanding the difference between a contest and sweepstakes […]

The Promotional Marketer’s Breakdown of Contest and Sweepstakes Laws by State (Updated for 2022)

Contest and Sweepstakes Laws by State

Marketing promotions like sweepstakes, contests, and instant-win games are effective tactics for boosting brand awareness, generating new leads, increasing sales and engagement, and much more, when done correctly. When operated incorrectly, however, marketing promotions can actually have catastrophic legal implications for your business.  With a number of federal and state laws regulating contests and sweepstakes, […]

What to Consider When Hiring a Sweepstakes Administrator

What to Consider When Hiring a Sweepstakes Administrator

Somewhere in between your brand’s content marketing strategy, paid marketing strategy, social media marketing strategy, and any other marketing strategy you can think of, there’s probably a gap just waiting to be filled. Your company’s promotional marketing strategy. If you’re like most marketers, running a sweepstakes, contest, or instant win game sounds like a fun […]

Sweepstakes or Contest: 2 Case Stories to help you decide

Sweepstakes or contest

When deciding to run a promotional marketing campaign, it can be difficult to decide on whether to run a Sweepstakes or contest. Not sure what the difference is between a sweepstakes and a contest? Check out our definitive guide.   Both sweepstakes and contests have their own unique benefits. It is important to take into consideration […]

Sweepstakes Official Rules Creation: Cheat Sheet

Sweepstakes Official Rules Creation: Cheat Sheet

While running a sweepstakes promotion might sound straightforward, actually developing and executing a successful campaign may be harder than you think. Far more complex than a simple giveaway, a promotional sweepstakes campaign contains several high-level elements to consider. Before your sweepstakes can ever go to market, your brand must first write ironclad sweepstakes official rules. […]

5 Creative Consumer Sweepstakes Examples from 2020 that helped us through the Pandemic

2020 sweepstakes examples

Consumer sweepstakes serve as an effective marketing tool for brands to reward their customers and also increase awareness and engagement (among many other benefits you can read about here). This year however, sweepstakes have taken a unique role as the COVID-19 pandemic forced consumers to miss out on many common events and activities. Brands have […]