How to Write Your Brand’s Social Media Giveaway Rules

How to Write your brand's social media giveaway rules

Looking for how to write your brand’s social media giveaway rules? You’ve come to the right place! A social media giveaway, like a contest or a sweepstakes, is a reliable way to boost brand awareness, online engagement, and, of course, delight your loyal fans. Giveaways, or promotional campaigns, come in all shapes and sizes. Executed […]

Marketing During a Recession: 8 Tips to Keep Your Brand Afloat

Marketing During a Recession Blog

Soaring gas prices, rising inflation, global conflict, and generally volatile markets are all brewing at the same time right now. Unfortunately, this isn’t a recipe most of us are eager to try, and economic uncertainty is impacting nearly every aspect of our lives now. Marketing during a recession likelyfinds itself last on your list of priorities. […]

Promotional Marketing Do’s and Don’ts

Marketing Promotion Dos and Donts

Recently, we surveyed over 500 marketing professionals to better understand how their brands utilize promotional marketing campaigns. We found, among other things, that over 71% of brands plan to execute a promotional campaign of some sort within the next 12 months. The results are clear: brands of all shapes and sizes can (and should!) run […]

Top 3 CPG Sweepstakes Tips To Run an Exciting Promotional Campaign

Top 3 CPG Sweepstakes Tips

Consumer product goods (CPG) brands do not have it “easy” by any means. The industry is responsible for $2 trillion of the American GDP. There are thousands upon thousands of products lining the shelves of stores across America. And, worst of all, consumers are increasingly less brand loyal with each year. With thousands to compete […]

7 Proven Tactics to Increase Your Brand’s Social Media Engagement

7 Proven Tactics to Increase Your Brand’s Social Media Engagement

On the surface, social media engagement sounds simple, and everyone thinks they’re a pro.  Post. Post. Post. Heck, look at some of the top comments and replies to a large brand’s recent post. Chances are, some anonymous user jumped into the comments to talk directly to the marketing “intern” who they assumed created the post. […]

5 Tips to Develop Your Sweepstakes Marketing Strategy

5 Tips to Develop Your Sweepstakes Marketing Strategy

Marketing departments always seem to run at a pace of a mile-a-minute. With so many different tactics and strategies to develop, trends to keep up with, pieces of content to create, and other departments hoping for a minute of your time, it’s always go-time. Keeping up with all of this is more than a full-time […]

The Ever-Evolving Psychology of Brand Loyalty

The ever-evolving psychology of brand loyalty

The psychology of brand loyalty has baffled sales and marketing teams for decades. Over the years, we’ve gone from seeing headlines lauding customer loyalty as the gold standard of quality business and critical to its success, to being disregarded as a metric not even worth measuring. On one hand, we’re told that increasing customer retention […]

The Promotional Marketer’s Breakdown of Contest and Sweepstakes Laws by State (Updated for 2023)

Sweepstakes Laws By State

Marketing promotions like sweepstakes, contests, and instant-win games are effective tactics for boosting brand awareness, generating new leads, increasing sales and engagement, and much more, when done correctly. When operated incorrectly, however, marketing promotions can actually have catastrophic legal implications for your business.  With a number of federal and state laws regulating contests and sweepstakes, […]

How to Hire a Sweepstakes Administrator

What to consider when hiring a sweepstakes administrator

Somewhere in between your brand’s content marketing strategy, paid marketing strategy, social media marketing strategy, and any other marketing strategy you can think of, there’s probably a gap just waiting to be filled. Your company’s promotional marketing strategy. If you’re like most marketers, running a sweepstakes, contest, or instant win game sounds like a fun […]