Best Practices for Creating Successful Promotional Websites
Does your brand prioritize the development of its promotional websites? 85% of Americans spend time online every single day, with an astounding 31% claiming they’re online “almost constantly,” according to a recent study from the Pew Research Center. As we spend more and more time on our smartphones and various other connected devices (think things […]
Motivate Your Consumers to Participate in Your Customer Loyalty Program with these 3 Tips
Without some form of a reward, what incentive is there for consumers to join a loyalty program? With more and more brands offering exciting and innovative rewards, you must differentiate your program in order to compete and retain loyal customers. As experts in the business, we’ve identified three key customer loyalty program tips to encourage […]
Enhance Your Customer Loyalty Program With Digital Services
With all the shiny new technology that exists today, there are so many opportunities to get your consumers excited about your loyalty program. Among the most popular are: augmented reality, geofencing, and voice activation. Bonus points: all of these technologies also help create a seamless experience! Augmented Reality (AR) In the last few years, Augmented […]
How to Create a Seamless Customer Loyalty Program UX
You just got home. You’re excited to enter a loyalty program. After minutes of searching online (what felt like hours), you finally find how to enter. Your frustration is starting to outweigh your excitement. You discover there are 10 steps to creating an account. The customer loyalty program UX is confusing and frustrating. Do you […]
How to Improve your Customer Loyalty Program by Building an Emotional Connection with Your Consumers
Simply put, consumers want more from brands in order to give them their trust and loyalty. Social issues, political issues, and even global war have been creating deeper divides between us all. In a society that’s seemingly more divisive than ever before, consumers put pressure on brands to meet their new and evolving needs. And, […]
Give the People What They Want: Top Ten Promotional Marketing Prizes
When it comes to promotional campaigns, nothing is more enticing to a consumer than the promotional marketing prizes. You could have the most unique and creative promotion, but without an exciting prize, your program will suffer. On the other hand, a great prize can make even the most simple of promotions exciting for consumers. After […]
Highly Engaging Photo Contest Tips for Consumer Brands
Top Five Photo Contest Tips Photo contests are among the most common types of contests. Photos are engaging and they typically dont require as much effort for your consumers, when compared to a video or essay. There are many benefits to running a photo contest, the biggest of which is increased engagement and user generated […]
Here are 5 Signs That You’ve Just Run a Great Promotional Campaign
Have you ever wondered the best ways to know if your promotional campaign was a success? There are many ways to evaluate the effectiveness of your promotional campaign, in this article we will discuss 5 signs that you’ve just run a great promotional campaign. Sales Perhaps the most obvious sign that your promotion was a […]
Sweepstakes Official Rules Creation: Cheat Sheet
While running a sweepstakes promotion might sound straightforward, actually developing and executing a successful campaign may be harder than you think. Far more complex than a simple giveaway, a promotional sweepstakes campaign contains several high-level elements to consider. Before your sweepstakes can ever go to market, your brand must first write ironclad sweepstakes official rules. […]
3 Holiday Instant Win Game Ideas That will Have Your Customers Jumping for Joy {UPDATED for 2022}
As marketers prepare for another holiday season, it can be hard to brainstorm ways for your brand to stand out amongst the crowd when everyone is throwing their best marketing at consumers during the holidays. It’s no wonder, too. The holiday shopping season is, by far, the biggest retail season of the entire year. Now, […]
