Social Media Sweepstakes Administration: Our Process for Running a Successful and Engaging Campaign
As social media continues to demand more and more of our time, brands and agencies must adapt their marketing strategies to include effective social media campaigns. Simply put, social media isn’t going anywhere, and is in fact growing more dominant than ever, with TikTok surpassing Google as the preferred search engine for Gen Z. Seriously, […]
Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation
So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them. But, […]
Mobile App Development to Encourage Repeat Engagement
In today’s connected world, people spend more time online and on mobile devices than ever before. In fact, according to our own analytics, there’s at least a 50% chance you’re reading this on your phone! With so many users spending so much time on their phones, brands and companies all across the globe must adapt […]
Marketing Personalization: What It Is and How to Excel at It
Open up your email inbox and take a look at the subject lines. How many of them call you out by name? Almost as if you and whoever sent it are old friends, or at least, on a first-name basis. But, how many of those senders do you actually know? How many have you ever […]
2022 Holiday Retail Trends
Each year, right around the time the leaves begin to change color (mid-October, for those of you in warmer climates), marketers all across the world begin their own yearly ritual to prepare for the next season: the Holiday season. Rich with opportunities, like consumers willing to spend more and capturing new audiences, and challenges, like […]
How to Increase Conversions and Improve User Experience with Customer-Centric Digital Services
There’s no denying that sales and marketing are chock-full of confusing phrases and buzzwords. An industry in constant evolution, it seems like we’re always being told of the latest trend or the hottest new tactic. However, one thing always remains certain; improving user experience and reducing friction creates an easier path to conversion. Sounds simple […]
Planning Your Brand’s Sweepstakes
So, you’re interested in planning your brand’s sweepstakes campaign. Who wouldn’t be? Arguably the most recognizable type of promotional marketing campaign, a targeted sweepstakes campaign can have a massive impact on your brand’s marketing. Effective at generating leads, exciting new and current customers, increasing brand awareness, and, pretty much anything else your team needs, sweepstakes […]
Back-To-School Marketing: Consumers Crave Promotional Campaigns
Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their loyal fans, now is the time to develop an effective strategy to get the most of it. Of course, in response to the pandemic, global conflict, and a shaky economy, […]
Use Exclusive Offers to Improve Promotional Campaign Performance
As we usher in a new era of the internet and its capabilities, consumers are increasingly demanding more from brands. Whether it’s personalized outreach, more targeted ads and suggested products, or more effective automation (to name just a few), brands must adapt to remain competitive. Exclusive offers like limited-time or customized products or specific rebates […]
5 Tips to Spark Your Brand’s Promotional Campaign Participation
As a marketer, the number one most common question you’ll be asked about the campaigns you run is “what’s the ROI?” It’s a fair question and one that’s probably always on your mind. Ensure your brand gets the most out of every penny spent (and you look like a hero in your annual review) by […]
