Back-To-School Marketing: Consumers Crave Promotional Campaigns

Back to school marketing

Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their loyal fans, now is the time to develop an effective strategy to get the most of it. Of course, in response to the pandemic, global conflict, and a shaky economy, […]

Use Exclusive Offers to Improve Promotional Campaign Performance

Use Exclusive Offers to Improve Promotional Campaign Performance

As we usher in a new era of the internet and its capabilities, consumers are increasingly demanding more from brands. Whether it’s personalized outreach, more targeted ads and suggested products, or more effective automation (to name just a few), brands must adapt to remain competitive. Exclusive offers like limited-time or customized products or specific rebates […]

5 Tips to Spark Your Brand’s Promotional Campaign Participation

Spark Promotional Campaign Participation

As a marketer, the number one most common question you’ll be asked about the campaigns you run is “what’s the ROI?” It’s a fair question and one that’s probably always on your mind. Ensure your brand gets the most out of every penny spent (and you look like a hero in your annual review) by […]

How To Create Your Brand’s Winning TikTok Marketing Strategy

Create Your Brand's Winning TikTok Marketing Strategy

Whether you love it or hate it, chances are you’ve at least heard of TikTok, the latest social media platform taking the world by storm. Available in over 150 countries (more than McDonald’s, even), and with over a billion daily users, TikTok became the newest marketplace, bursting with brands duking it out for attention. Don’t […]

What is OCR? How Your Brand Can Use Optical Character Recognition.

What is OCR? How Your Brand Can Use Optical Character Recognition.

In our increasingly digital world, artificial intelligence is becoming more and more sophisticated and easing the lives of technological early adopters. Look around your office, whether home or corporate, and count the number of smart devices at your fingertips. Probably more than you’d think, right? Arguably, one of the more remarkable leaps in technology as […]

Best Practices for Creating Successful Promotional Websites

Best Practices for Creating Successful Promotional Websites

Does your brand prioritize the development of its promotional websites? 85% of Americans spend time online every single day, with an astounding 31% claiming they’re online “almost constantly,” according to a recent study from the Pew Research Center. As we spend more and more time on our smartphones and various other connected devices (think things […]


Sweepstakes 101

The World of Promotional Marketing Oftentimes mistakenly referred to as simply just a “sweepstakes,” the world of promotional marketing campaigns is actually far more expansive than only a sweepstakes campaign. In fact, sweepstakes, contests, promotional games, and giveaways are all effective campaigns that your brand can execute in order to support your overall marketing efforts. […]