Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation

Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation

So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them.  But, […]

Mobile App Development to Encourage Repeat Engagement

Mobile App Development to Encourage Repeat Engagement

In today’s connected world, people spend more time online and on mobile devices than ever before. In fact, according to our own analytics, there’s at least a 50% chance you’re reading this on your phone! With so many users spending so much time on their phones, brands and companies all across the globe must adapt […]

Marketing Personalization: What It Is and How to Excel at It

Marketing Personalization

Open up your email inbox and take a look at the subject lines. How many of them call you out by name? Almost as if you and whoever sent it are old friends, or at least, on a first-name basis. But, how many of those senders do you actually know? How many have you ever […]

2022 Holiday Retail Trends

2022 Holiday Retail Trends

Each year, right around the time the leaves begin to change color (mid-October, for those of you in warmer climates), marketers all across the world begin their own yearly ritual to prepare for the next season: the Holiday season. Rich with opportunities, like consumers willing to spend more and capturing new audiences, and challenges, like […]

Planning Your Brand’s Sweepstakes

Planning Your Brand's Sweepstakes

So, you’re interested in planning your brand’s sweepstakes campaign. Who wouldn’t be? Arguably the most recognizable type of promotional marketing campaign, a targeted sweepstakes campaign can have a massive impact on your brand’s marketing. Effective at generating leads, exciting new and current customers, increasing brand awareness, and, pretty much anything else your team needs, sweepstakes […]

Back-To-School Marketing: Consumers Crave Promotional Campaigns

Back to school marketing

Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their loyal fans, now is the time to develop an effective strategy to get the most of it. Of course, in response to the pandemic, global conflict, and a shaky economy, […]

Use Exclusive Offers to Improve Promotional Campaign Performance

Use Exclusive Offers to Improve Promotional Campaign Performance

As we usher in a new era of the internet and its capabilities, consumers are increasingly demanding more from brands. Whether it’s personalized outreach, more targeted ads and suggested products, or more effective automation (to name just a few), brands must adapt to remain competitive. Exclusive offers like limited-time or customized products or specific rebates […]

5 Tips to Spark Your Brand’s Promotional Campaign Participation

Spark Your Brand’s Promotional Campaign Participation

As a marketer, the number one most common question you’ll be asked about the campaigns you run is “what’s the ROI?” It’s a fair question and one that’s probably always on your mind. Ensure your brand gets the most out of every penny spent (and you look like a hero in your annual review) by […]

How To Create Your Brand’s Winning TikTok Marketing Strategy

How To Create Your Brand’s Winning TikTok Marketing Strategy

Whether you love it or hate it, chances are you’ve at least heard of TikTok, the latest social media platform taking the world by storm. Available in over 150 countries (more than McDonald’s, even), and with over a billion daily users, TikTok became the newest marketplace, bursting with brands duking it out for attention. Don’t […]