Uncategorized
Using Promotional Marketing To Understand Consumer Behavior
Imagine if you could just tell exactly what your consumers will do and when they’ll do it. Think of all the things your brand can
Insights
Promotional Marketing Resources
Stay up to date with promotional marketing trends, best practices, helpful tips, and more!
Promotions
Effective Purchase Validation Methods for Your Brand’s ROI
What’s the one question that all marketers struggle to answer? “What’s the ROI?” Or, basically, “how does this impact our brand’s bottom line?” We’ve all
Design & Development
2022 Holiday Retail Trends
Each year, right around the time the leaves begin to change color (mid-October, for those of you in warmer climates), marketers all across the world
Legal
Sweepstakes Legal Administration: Our Full-Service Approach to Protecting Your Brand
Interested in executing a promotional campaign? Why wouldn’t you be? Promotional campaigns like loyalty programs, sweepstakes, contests, and games, are not only highly effective tools
Design & Development
How to Increase Conversions and Improve User Experience with Customer-Centric Digital Services
There’s no denying that sales and marketing are chock-full of confusing phrases and buzzwords. An industry in constant evolution, it seems like we’re always being
Design & Development
Planning Your Brand’s Sweepstakes
So, you’re interested in planning your brand’s sweepstakes campaign. Who wouldn’t be? Arguably the most recognizable type of promotional marketing campaign, a targeted sweepstakes campaign
Sweepstakes Marketing
How to Write Your Brand’s Social Media Giveaway Rules
Looking for how to write your brand’s social media giveaway rules? You’ve come to the right place! A social media giveaway, like a contest or
Loyalty
What Is a Premium Loyalty Program?
The savvy brand marketer you are, surely you’re well aware of customer loyalty programs and why your brand might want to execute one. Of course,
Uncategorized
How to Measure Customer Loyalty
Customer loyalty, defined as the ongoing emotional relationship between a brand and its consumers, according to Oracle, is the gold standard for consumer engagement. Of
Design & Development
Back-To-School Marketing: Consumers Crave Promotional Campaigns
Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their
