Social Media Sweepstakes Administration: Our Process for Running a Successful and Engaging Campaign
As social media continues to demand more and more of our time, brands and agencies must adapt their marketing strategies to include effective social media campaigns. Simply put, social media isn’t going anywhere, and is in fact growing more dominant than ever, with TikTok surpassing Google as the preferred search engine for Gen Z. Seriously, […]
How the DMPEA Impacts Sweepstakes and Contests
Over the last 15 years, we’ve seen technological growth and digitization that dwarves the combined growth of the rest of history combined. Yet, despite this rapid digital transformation, the remains one age-old channel that isn’t going away anytime soon. Direct mail. While it may not be used nearly as often for personal communication, everybody still […]
How to Build Customer Loyalty in a Recession
It’s no secret that we’ve been in a bit of an economic pickle for the last several months. Teetering between “we’re entering a recession” and “what recession?” on top of some record-high inflation, it’s safe to say that brands and consumers alike are left reeling. In a time when we’re seeing historic inflation levels, reduced […]
Promoting Your Promotion: How to Boost Promotional Campaign Awareness and Participation
So, you’ve planned a promotional campaign. Whether your brand hopes to run a promotional sweepstakes, contest, game, or rebate incentive, your campaign of choice can help boost brand awareness, drive customer acquisition and loyalty, and so much more. No matter your marketing goals, there’s surely a marketing promotion that can help you meet them. But, […]
How to Write Your Brand’s Social Media Giveaway Rules
Looking for how to write your brand’s social media giveaway rules? You’ve come to the right place! A social media giveaway, like a contest or a sweepstakes, is a reliable way to boost brand awareness, online engagement, and, of course, delight your loyal fans. Giveaways, or promotional campaigns, come in all shapes and sizes. Executed […]
Back-To-School Marketing: Consumers Crave Promotional Campaigns
Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their loyal fans, now is the time to develop an effective strategy to get the most of it. Of course, in response to the pandemic, global conflict, and a shaky economy, […]
Promotional Marketing Do’s and Don’ts
Recently, we surveyed over 500 marketing professionals to better understand how their brands utilize promotional marketing campaigns. We found, among other things, that over 71% of brands plan to execute a promotional campaign of some sort within the next 12 months. The results are clear: brands of all shapes and sizes can (and should!) run […]
Sweepstakes Management Checklist: Our Step-By-Step Process
At Marketing Resources Inc., we’ve been leading the promotional marketing industry for nearly 30 years. Working with some of the most recognizable brands in the world, we’ve developed hundreds of campaigns, fulfilled millions of prizes, and generated billions of leads. To be honest, we’ve kind of got this whole “sweepstakes management” thing down to a […]
Top 3 CPG Sweepstakes Tips To Run an Exciting Promotional Campaign
Consumer product goods (CPG) brands do not have it “easy” by any means. The industry is responsible for $2 trillion of the American GDP. There are thousands upon thousands of products lining the shelves of stores across America. And, worst of all, consumers are increasingly less brand loyal with each year. With thousands to compete […]
5 Tips to Develop Your Sweepstakes Marketing Strategy
Marketing departments always seem to run at a pace of a mile-a-minute. With so many different tactics and strategies to develop, trends to keep up with, pieces of content to create, and other departments hoping for a minute of your time, it’s always go-time. Keeping up with all of this is more than a full-time […]
