Back-To-School Marketing: Consumers Crave Promotional Campaigns

Back to school marketing

Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their loyal fans, now is the time to develop an effective strategy to get the most of it. Of course, in response to the pandemic, global conflict, and a shaky economy, […]

Promotional Marketing Do’s and Don’ts

Marketing Promotion Dos and Donts

Recently, we surveyed over 500 marketing professionals to better understand how their brands utilize promotional marketing campaigns. We found, among other things, that over 71% of brands plan to execute a promotional campaign of some sort within the next 12 months. The results are clear: brands of all shapes and sizes can (and should!) run […]

Sweepstakes Management Checklist: Our Step-By-Step Process

Sweepstakes Management Checklist

At Marketing Resources Inc., we’ve been leading the promotional marketing industry for nearly 30 years. Working with some of the most recognizable brands in the world, we’ve developed hundreds of campaigns, fulfilled millions of prizes, and generated billions of leads. To be honest, we’ve kind of got this whole “sweepstakes management” thing down to a […]

Top 3 CPG Sweepstakes Tips To Run an Exciting Promotional Campaign

Top 3 CPG Sweepstakes Tips To Run an Exciting Promotional Campaign

Consumer product goods (CPG) brands do not have it “easy” by any means. The industry is responsible for $2 trillion of the American GDP. There are thousands upon thousands of products lining the shelves of stores across America. And, worst of all, consumers are increasingly less brand loyal with each year. With thousands to compete […]

5 Tips to Develop Your Sweepstakes Marketing Strategy

Sweepstakes Marketing Strategy

Marketing departments always seem to run at a pace of a mile-a-minute. With so many different tactics and strategies to develop, trends to keep up with, pieces of content to create, and other departments hoping for a minute of your time, it’s always go-time. Keeping up with all of this is more than a full-time […]

Sweepstakes Marketing: Why Your Brand should Run a Promotional Sweepstakes.

Sweepstakes Marketing Strategies

Almost half of all marketers, 47%, surveyed stated that generating new traffic and leads is the “biggest marketing challenge they face.” Stay ahead of the curve and address the challenges your company is facing right now with our powerful and effective sweepstakes marketing to grow your brand.  It’s no surprise that sweepstakes and promotional marketing […]

Sweepstakes Acronyms and Lingo You Need to Know

Sweepstakes Acronyms and Lingo You Need to Know

Brands have been running sweepstakes to collect data, understand their consumers, generate leads, and accomplish any number of marketing objectives with us for decades, and we’ve learned a thing or two in that time. One thing’s for sure, there is no shortage of lingo and acronyms your brand needs to know. While it may seem […]

Sweepstakes vs. Contests: The Definitive Guide

Sweepstakes vs contest

Sweepstakes and Contests: Built Differently  “Sweepstakes” and “contests” are oftentimes incorrectly used interchangeably. It’s a fair mistake to make, though. Not too many people really care to differentiate between the two when there’s a prize at the end of it all, anyway. However, as the promotion administrator, understanding the difference between a contest and sweepstakes […]

The Promotional Marketer’s Breakdown of Contest and Sweepstakes Laws by State (Updated for 2022)

Contest and Sweepstakes Laws by State

Marketing promotions like sweepstakes, contests, and instant-win games are effective tactics for boosting brand awareness, generating new leads, increasing sales and engagement, and much more, when done correctly. When operated incorrectly, however, marketing promotions can actually have catastrophic legal implications for your business.  With a number of federal and state laws regulating contests and sweepstakes, […]

What to Consider When Hiring a Sweepstakes Administrator

What to Consider When Hiring a Sweepstakes Administrator

Somewhere in between your brand’s content marketing strategy, paid marketing strategy, social media marketing strategy, and any other marketing strategy you can think of, there’s probably a gap just waiting to be filled. Your company’s promotional marketing strategy. If you’re like most marketers, running a sweepstakes, contest, or instant win game sounds like a fun […]