Social Media Sweepstakes Administration: Our Process for Running a Successful and Engaging Campaign

As social media continues to demand more and more of our time, brands and agencies must adapt their marketing strategies to include effective social media campaigns. Simply put, social media isn’t going anywhere, and is in fact growing more dominant than ever, with TikTok surpassing Google as the preferred search engine for Gen Z.  Seriously, […]

How to Build Customer Loyalty in a Recession

It’s no secret that we’ve been in a bit of an economic pickle for the last several months. Teetering between “we’re entering a recession” and “what recession?” on top of some record-high inflation, it’s safe to say that brands and consumers alike are left reeling. In a time when we’re seeing historic inflation levels, reduced […]

How to Write Your Brand’s Social Media Giveaway Rules

Looking for how to write your brand’s social media giveaway rules? You’ve come to the right place! A social media giveaway, like a contest or a sweepstakes, is a reliable way to boost brand awareness, online engagement, and, of course, delight your loyal fans. Giveaways, or promotional campaigns, come in all shapes and sizes. Executed […]

Back-To-School Marketing: Consumers Crave Promotional Campaigns

Rounding the corner into August, back-to-school is just a few weeks away! A massive opportunity for brands to capture greater market share and delight their loyal fans, now is the time to develop an effective strategy to get the most of it. Of course, in response to the pandemic, global conflict, and a shaky economy, […]

Promotional Marketing Do’s and Don’ts

Recently, we surveyed over 500 marketing professionals to better understand how their brands utilize promotional marketing campaigns. We found, among other things, that over 71% of brands plan to execute a promotional campaign of some sort within the next 12 months. The results are clear: brands of all shapes and sizes can (and should!) run […]

Sweepstakes Management Checklist: Our Step-By-Step Process

At Marketing Resources Inc., we’ve been leading the promotional marketing industry for nearly 30 years. Working with some of the most recognizable brands in the world, we’ve developed hundreds of campaigns, fulfilled millions of prizes, and generated billions of leads. To be honest, we’ve kind of got this whole “sweepstakes management” thing down to a […]

Top 3 CPG Sweepstakes Tips To Run an Exciting Promotional Campaign

Consumer product goods (CPG) brands do not have it “easy” by any means. The industry is responsible for $2 trillion of the American GDP. There are thousands upon thousands of products lining the shelves of stores across America. And, worst of all, consumers are increasingly less brand loyal with each year. With thousands to compete […]

5 Tips to Develop Your Sweepstakes Marketing Strategy

Marketing departments always seem to run at a pace of a mile-a-minute. With so many different tactics and strategies to develop, trends to keep up with, pieces of content to create, and other departments hoping for a minute of your time, it’s always go-time. Keeping up with all of this is more than a full-time […]

Sweepstakes Marketing: Why Your Brand should Run a Promotional Sweepstakes.

Almost half of all marketers, 47%, surveyed stated that generating new traffic and leads is the “biggest marketing challenge they face.” Stay ahead of the curve and address the challenges your company is facing right now with our powerful and effective sweepstakes marketing to grow your brand.  It’s no surprise that sweepstakes and promotional marketing […]

Sweepstakes Acronyms and Lingo You Need to Know

Brands have been running sweepstakes to collect data, understand their consumers, generate leads, and accomplish any number of marketing objectives with us for decades, and we’ve learned a thing or two in that time. One thing’s for sure, there is no shortage of lingo and acronyms your brand needs to know. While it may seem […]