5 Tips to Develop Your Sweepstakes Marketing Strategy

Develop your sweepstakes marketing strategy

Marketing departments always seem to run at a pace of a mile-a-minute. With so many different tactics and strategies to develop, trends to keep up with, pieces of content to create, and other departments hoping for a minute of your time, it’s always go-time. Keeping up with all of this is more than a full-time […]

Sweepstakes Marketing: Why Your Brand should Run a Promotional Sweepstakes.

Sweepstakes Marketing Strategies

Almost half of all marketers, 47%, surveyed stated that generating new traffic and leads is the “biggest marketing challenge they face.” Stay ahead of the curve and address the challenges your company is facing right now with our powerful and effective sweepstakes marketing to grow your brand.  It’s no surprise that sweepstakes and promotional marketing […]

Sweepstakes Acronyms and Lingo You Need to Know

Sweepstakes Acronyms Blog

Brands have been running sweepstakes to collect data, understand their consumers, generate leads, and accomplish any number of marketing objectives with us for decades, and we’ve learned a thing or two in that time. One thing’s for sure, there is no shortage of lingo and acronyms your brand needs to know. While it may seem […]

Sweepstakes vs. Contests: The Definitive Guide

Sweepstakes vs Contests

Sweepstakes and Contests: Built Differently  “Sweepstakes” and “contests” are oftentimes incorrectly used interchangeably. It’s a fair mistake to make, though. Not too many people really care to differentiate between the two when there’s a prize at the end of it all, anyway. However, as the promotion administrator, understanding the difference between a contest and sweepstakes […]

The Promotional Marketer’s Breakdown of Contest and Sweepstakes Laws by State (Updated for 2022)

Contest and Sweepstakes Laws by State

Marketing promotions like sweepstakes, contests, and instant-win games are effective tactics for boosting brand awareness, generating new leads, increasing sales and engagement, and much more, when done correctly. When operated incorrectly, however, marketing promotions can actually have catastrophic legal implications for your business.  With a number of federal and state laws regulating contests and sweepstakes, […]

What to Consider When Hiring a Sweepstakes Administrator

sweepstakes administrator

Somewhere in between your brand’s content marketing strategy, paid marketing strategy, social media marketing strategy, and any other marketing strategy you can think of, there’s probably a gap just waiting to be filled. Your company’s promotional marketing strategy. If you’re like most marketers, running a sweepstakes, contest, or instant win game sounds like a fun […]

Best Practices for Creating Successful Promotional Websites

promotional websites best practices

Does your brand prioritize the development of its promotional websites? 85% of Americans spend time online every single day, with an astounding 31% claiming they’re online “almost constantly,” according to a recent study from the Pew Research Center. As we spend more and more time on our smartphones and various other connected devices (think things […]

Excite your Consumers by Adding Digital Technologies to your Customer Loyalty Program

Digital Technology to Support Your Customer Loyalty Program

With all the shiny new technology that exists today, there are so many opportunities to get your consumers excited about your loyalty program. Among the most popular are: augmented reality, geofencing, and voice activation. Bonus points: all of these technologies also help create a seamless experience! Augmented Reality (AR) In the last few years,  Augmented […]

How to Create a Seamless Customer Loyalty Program UX

Customer Loyalty Program UX

You just got home. You’re excited to enter a loyalty program. After minutes of searching online (what felt like hours), you finally find how to enter. Your frustration is starting to outweigh your excitement. You discover there are 10 steps to creating an account. The customer loyalty program UX is confusing and frustrating. Do you […]